If you want to lay the foundation for a great customer experience itÃ¢â‚¬â„¢s a good idea to start with the look and feel of your location Ã¢â‚¬â€œ both physical and virtual.
LetÃ¢â‚¬â„¢s consider physical location Ã¢â‚¬â€œ if you want a good post on virtual location take a look at a recent post on the 1to1 marketing blog – and IÃ¢â‚¬â„¢ll indulge in another of my specious comparisons by comparing British and European motorway service stations. Continue reading “Enablers: location, location, location”
Two restaurant visits in the space of a week reinforced my view that itÃ¢â‚¬â„¢s getting the basics right that distinguishes a superior service from a purely functional one.
Back in August we were celebrating my eldest sonÃ¢â‚¬â„¢s birthday and arranged a couple of meals. The first was at the acclaimed South London restaurant Chez Bruce and the second was at Locale, an Italian restaurant near the London Eye. These are two very different restaurants: Continue reading “Getting the basics right: a tale of two restaurants”
This category features stories of organisations which have provided me and other contributors with a good example of superior service. Where possible I will provide feedback to the organisation in question and, if they are willing (they should be!), I will share with you the critical success factors they have put in place to deliver superior service.
But first a warning: Continue reading “Superior service examples: introduction and warning”
If you want to lay the foundation for superior customer service thenÃ‚Â one of the enablers you need to put in place is to make sure people have a basic level of etiquette or good manners.
I was recently on holiday in France and was struck by how French people are conditioned to be polite by comparison with the British. Carry out most transactions Ã¢â‚¬â€œ however mundane Ã¢â‚¬â€œ and you will be greeted with Ã¢â‚¬Å“BonjourÃ¢â‚¬Â at the start and Ã¢â‚¬Å“Bon journeeÃ¢â‚¬Â at the end Ã¢â‚¬â€œ thatÃ¢â‚¬â„¢s the equivalent of Ã¢â‚¬Å“Good dayÃ¢â‚¬Â and Ã¢â‚¬Å“Have a nice dayÃ¢â‚¬Â to book-end the interaction. Continue reading “Basic etiquette: the foundation for superior service”
The aim of this blog is to explore what superior service means, why it is that some organisations are particularly good at it and why some seem to struggle.
The basic premise is that there is far too much service out there that is just functional and quite a bit that is inferior or worse. So, improving service from inferior or just OK to superior represents an opportunity that many organisations are not exploiting. Continue reading “Welcome to the Superior Service Field Guide”