One retailer’s principled stand shows an intrinsic understanding of customer outcomes Aren’t orang-utans cute? Would you like one in your home? Well, now you can… Read More »Making purpose part of customer experience
Do you remember how Dove not only shot themselves in the foot but then carried on and removed a couple of toes for good measure?… Read More »Did Dove behave like bad boys? Don’t forget: customers drive your reputation!