Business lessons from the Edinburgh Fringe: 1) Marketing

Horse playing the accordion - and why not?I went on holiday to the Edinburgh Fringe Festival with the expectation that  my take-aways would be mainly fish suppers (the jokes don’t get any better believe me) but there were a few business-related things that struck me about it that I thought I would share. The whole thing was a fun break – and this trilogy of blogs is intended in much the same spirit.

I’ll cover comedy, circus skills and, inevitably, interpretive dance soon but to get started…

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